A Word in Your Ear:
‘Listening’ has become more and more popular as a means of consuming content. People are visually over stimulated – clickbait, news feeds, Zoom calls. Podcasts offer curated content that you can listen to at your own convenience…at a time that suits.

Poetic Licence:
You’re the content creator.. and you’re not at the mercy of a production company or broadcaster.. this opens the door for more interesting content, pushing the envelope and engaging the listener with more authentic themes and discourse.

Expanding Audience:
We teamed up with the UCD Innovation Academy who conducted some research on our behalf. 56% of people surveyed have listened to podcasts and Ireland is ahead of the EU average in terms of news consumers who listen to podcasts. But why stop there, with a podcast you’ve a global reach.

Authenticity:
As a means of creating awareness for your business or cause, taking the trouble to develop meaningful content via podcasting bodes well with your audience. People are shrewd and tend to be less likely to respond to unsolicited online ads. Relevant content can also help boost search rankings and your online presence via sharing.